ADDZEN / GLOBAL

Country audience intelligence

Country potential visible on entry

Start with the country that matters.

Addzen helps advertisers understand where audience opportunity may exist by country, then connects that view to transparent sourcing and consent-first publisher standards.

How the model works Review trust principles

The first screen can adapt to a visitor’s country at the edge, while the full explorer and methodology stay available below.

Country opportunity explorer

Compare audience potential by country.

Use the selector to switch country context without leaving the agreed homepage flow.

Planning index Country-level capacity is shown as a normalized score so markets are easy to compare.

Use ↑ and ↓ to move, Enter to select, or choose with a pointer.

    Country view · 24 hours GE

    Selected country

    Georgia

    Audience potential band

    34 to 52 country opportunity index / 100
    Audience modelCountry-level index
    Source layerPublisher availability
    Freshness24h planning lens

    Example view for a compact emerging market.

    Methodology-first country planning.

    Country values work best when the source, freshness, and uncertainty behind the estimate are clear before any campaign decision.

    How transparent matching works

    A three-step model.

    The process starts with context and disclosure, not anonymous volume.

    1. 01

      Understand the outcome

      Advertisers explain the business result they want to understand and the audience context that matters.

    2. 02

      Verify the source

      Publishers would disclose consented human channels and meet documented participation standards before matching.

    3. 03

      Report with context

      Clear methodology and useful reporting would help both sides assess quality and decide what comes next.

    For advertisers

    Sourcing context before scale

    Know more about how attention is earned.

    Addzen is for businesses that value clear sourcing and outcome definitions. Every plan should explain its assumptions, evidence, and limits before a decision is made.

    • Start with the outcome you need to evaluate
    • Review where and how an audience relationship begins
    • Use understandable reporting to guide the next step

    For publishers

    Transparent participation

    Explain the audience trust you have earned.

    The model gives publishers room to describe their channels and communities honestly, while shared quality standards set clear expectations for every relationship.

    • Disclose audience sources in normal business language
    • Participate only through consented human channels
    • Build advertiser relationships without an earnings promise

    Trust & methodology

    Evidence before estimates.

    Country values need clear source logic, freshness, range treatment, and uncertainty controls.

    Human-source principles

    The intended model excludes bots, synthetic visits, proxy-driven volume, cookie manipulation, forced navigation, hidden frames, deceptive redirects, incentivized clicks, and undisclosed reselling.

    Consented source data

    Country estimates use verified publisher availability with consent, clear provenance, and documented quality checks.

    Privacy minimization

    Country personalization can use a country code only, without storing a raw IP by default.

    Founder access

    Start with a country view.

    Addzen presents country opportunity first, then expands into sourcing standards and partner fit as buyers evaluate the model.

    Private onboarding path

    Early conversations can be handled directly while the public workflow remains focused and lightweight.